Sep 18

Infusionsoft Campaign and Tag Categorization

By Daniel Bussius | Business Coaching , Infusionsoft

The importance of having a proper standard operating procedure (or protocol) for your CRM is crucial for the success of your company. Developing and maintaining a systemized process ensures that you can scale your business. Implementing a standard system that uses a global naming convention and syntax enables you to easily track campaigns and tags in your system. You’ll also be able to hire and train employees ensuring the same protocols are used so others can locate and report on metrics company-wide. Lastly, you will be able to see visually how all of your campaigns are connected to one other.

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May 21

Gain More Sales Marketing To Customers Using Psychology

By Daniel Bussius | Business Coaching , Funnel Building , Infusionsoft

In this blog post I’m going to teach you how to use the psychological principles of Drive Theory to increase your sales. You’ll understand how to identify the 4 key pain points, the 4 key drive principles of your customers as well as the level of pain that they are at. These 3 factors combined will empower you to know who is ready to buy and exactly how to communicate to them to close the sale.

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