Your How-To-Guide To Create An Online Holiday Sale - Daniel Bussius

Your How-To-Guide To Create An Online Holiday Sale

By Daniel Bussius | Business Coaching

Jun 10

Your Step-By-Step Guide To Creating Your Own Holiday Sale

This month I am throwing in an extra free training as I think the extended upcoming 4th of July weekend is the perfect opportunity for you to easily launch your own online holiday sale.  

I'm confident this strategy will make you a good amount of money!

​Depending on when you read this, you'll want to do your best to follow the campaign timeline as close as possible.  It's important that you build interest and engagement well before you launch the sale.  

Your Step-By-Step Guide To Creating A Holiday Sale

This will significantly increase the likelihood that the people you are emailing will:

  • Have a chance to read the emails before the sale starts
  • To be engaged and interested in the sale
  • To make a mental note that the sale is coming so they save disposable income to spend at your sale
  • They look for your emails when the sale begins AND they buy from you!

OK, let's get started!

Step 1: Watch The Video Tutorial And Make Sure To Read The Instructions Below

​The tutorial video covers additional details not written within this blog post.

Step 2: The Holiday Sale

Step-By-Step Guide To Creating A Holiday Sale

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​We are going to sell one item each day beginning on July 1st through July 4th.  That is 4 total products I suggest that you create an offer for and launch only one per day to your list.  

Note: If you do not have multiple products for sale you can launch one product and offer it for sale over the extended weekend.​

Each product you offer for sale will not expire each day so the sale will actually build with a new product each day the sale continues.  

Your Step-By-Step Guide To Creating A Holiday Sale

Step 3: The Pre-Sale

Now that you understand this first component of the sale I am going to now discuss the Pre-Sale Offer.  We are going to offer one item for sale on June 30th to anyone in your list that opted in to your offer for them to receive early bird access to an exclusive pre-sale.  

This pre-sale is available only to those who actually take action in your email and click on the link within the email to be included in the pre-sale.

Using this strategy, you will be rewarding those who are most engaged in your list and instantly providing value for their engagement with you.

Those who take no action are not included in the pre-sale but are included in the standard sale that launches on July 1st.

Does that make sense to you?

We are rewarding your subscriber base whom take action and engage with you by granting them access to an exclusive sale item one day before the sale launches.  

Your Step-By-Step Guide To Creating A Holiday Sale

Step 4: The Sale Closing Day

OK, now that we are on the same page with that part, let's circle back to the sale closing day on July 5th.

On July 5th we are going to send an email that includes all the same items and offers from the previous days.  This email will be an all-inclusive list of offers with notice that all these items on sale expire at midnight on July 5th.  

The people who opted in to the Pre-Sale (and are the most likely to buy from you based on their engagement with this sale sequence) will not see anything new.

The probably majority of the list who did NOT opt-in to the Pre-Sale will see a new item for sale on July 5th.  That new item will be placed at the top of the email and will be the Pre-Sale item you offered on June 30th.

Your Step-By-Step Guide To Creating A Holiday Sale

Step 5: Writing Your Email Copy

Now that you understand the entire flow of creating your holiday sale, let's quickly cover what you should write in each of the emails.  

Below is the list and dates of the emails I suggest you send for this funnel:

Notice of Upcoming Sale
Step-By-Step Guide To Creating A Holiday Sale

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1st Email: Monday, June 13th

Email Copy: Proud to announce an upcoming sale that is going to free you of [insert burden]...​

Reminder Email: Thursday June 16th

Email Copy: Just in case you got busy and missed this email...

Sale Update Sequence #1
Step-By-Step Guide To Creating A Holiday Sale

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Update Email 1: Tuesday, June 21st

​Email Copy: 5 more reasons to love the 4th: We've got a lot of incredible deals coming your way.. As a matter of fact, we have a new deal coming to you every day over the 4th weekend!

Reminder Email: Thursday June 23rd​

Email Copy: Sneak Peek: Check out some of the [insert product category or product/service] that is going to go on sale next week.​

Did NOT Opt-In To Pre-Sale Sequence
Step-By-Step Guide To Creating A Holiday Sale

Click image above for full size image.

Update Email 2: Tuesday, June 28th

Email Copy: Here's how the sale works: every day we will launch a new product sale every day over the 4th weekend.​

Reminder Email: Thursday June 30th​

Email Copy: Sale is starting tomorrow! Keep a lookout for an email with the subject line:[Freedom Sale] Day One Super Saver​

Pre-Sale Sequence For Those Who Opted-In
Step-By-Step Guide To Creating A Holiday Sale

Click image above for full size image.

Update Email 2: Tuesday, June 28th

Email Copy: Sale is starting tomorrow! Keep a lookout for an email with the subject line:[Freedom Sale] Day One Super Saver​

Pre-Sale Starts Email: Thursday June 30th

​Email Copy: [Freedom Sale] Day One Super Saver

Here's what the entire funnel will look like if you build it in Infusionsoft.​
Step-By-Step Guide To Creating A Holiday Sale

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Step 6: Get Your Blueprint

Your Step-By-Step Guide To Creating A Holiday Sale

Make sure to download your FREE PDF that shows you the funnel blueprint.​

Download Your FREE Holiday Sale Funnel Blueprint

Step 7: The Last Step!  
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About the Author

Daniel Bussius is an executive marketing consultant, marketing agency CEO and Infusionsoft Certified Partner