Trying to develop your best ideas into messaging that resonates with prospects is one challenge — ensuring that message is delivered to their inboxes is a whole other beast. In this episode, we’ll be talking with two masters of email from Keap (The preferred email marketing and sales platform of small businesses): Aaron Barrett, Head of Email Deliverability, and Rich Sharpe, Email Reliability Product Manager.
Get ready for an enlightening discussion where we’ll pinpoint and uncover the challenges, triggers, and solutions to ensure your message makes into the inbox and beyond.
Learn More About Our Expert Guest and Where to Find Him:
- Aaron Barrett (Head of Email Deliverability) has been at Keap/Infusionsoft for 10 years. In that time he has served in a wide range of positions in the Product Development organization including stints leading Quality Assurance, Software Engineering, and Production Operations. He is currently the Director of Email Reliability and leads a team of Email Specialists and Software Engineers. The current mission of the Email Reliability team is to build out the email features in the Keap and Infusionsoft products so that the products themselves are automatically helping users follow email best practices and be as effective as possible with their email marketing.
- Rich Sharpe (Email Reliability Product Manager) has over 20 years’ experience in the Software Industry with a proven track record of delivering projects and services to customers and educating others in technologies and products.
An Agile advocate, Rich promotes Scrum Practices and Lean Principles whenever possible and has spoken at conferences around the world on Managing Development Teams and Development Practices.
Currently at Keap, Rich is part of the Email Deliverability Team focusing on adding value to the Keap suite of applications so customers gain greater satisfaction in getting their email to their customers.
Originally from England, he now lives in Arizona finally enjoying some sun
Make sure "What You Are Sending, Is That The Recipient Is Expecting"