Download Your FREE Holiday Sale Blueprint

This month I am throwing in an extra free training as I think the extended upcoming 4th of July weekend is the perfect opportunity for you to easily launch your own online holiday sale.
I'm confident this strategy will make you a good amount of money!
Depending on when you read this, you'll want to do your best to follow the campaign timeline as close as possible. It's important that you build interest and engagement well before you launch the sale.
This will significantly increase the likelihood that the people you are emailing will:
OK, let's get started!
The tutorial video covers additional details not written within this blog post.
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We are going to sell one item each day beginning on July 1st through July 4th. That is 4 total products I suggest that you create an offer for and launch only one per day to your list.
Note: If you do not have multiple products for sale you can launch one product and offer it for sale over the extended weekend.
Each product you offer for sale will not expire each day so the sale will actually build with a new product each day the sale continues.
Now that you understand this first component of the sale I am going to now discuss the Pre-Sale Offer. We are going to offer one item for sale on June 30th to anyone in your list that opted in to your offer for them to receive early bird access to an exclusive pre-sale.
This pre-sale is available only to those who actually take action in your email and click on the link within the email to be included in the pre-sale.
Using this strategy, you will be rewarding those who are most engaged in your list and instantly providing value for their engagement with you.
Those who take no action are not included in the pre-sale but are included in the standard sale that launches on July 1st.
Does that make sense to you?
We are rewarding your subscriber base whom take action and engage with you by granting them access to an exclusive sale item one day before the sale launches.
OK, now that we are on the same page with that part, let's circle back to the sale closing day on July 5th.
On July 5th we are going to send an email that includes all the same items and offers from the previous days. This email will be an all-inclusive list of offers with notice that all these items on sale expire at midnight on July 5th.
The people who opted in to the Pre-Sale (and are the most likely to buy from you based on their engagement with this sale sequence) will not see anything new.
The probably majority of the list who did NOT opt-in to the Pre-Sale will see a new item for sale on July 5th. That new item will be placed at the top of the email and will be the Pre-Sale item you offered on June 30th.
Now that you understand the entire flow of creating your holiday sale, let's quickly cover what you should write in each of the emails.
Below is the list and dates of the emails I suggest you send for this funnel:
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Email Copy: Proud to announce an upcoming sale that is going to free you of [insert burden]...
Email Copy: Just in case you got busy and missed this email...
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Email Copy: 5 more reasons to love the 4th: We've got a lot of incredible deals coming your way.. As a matter of fact, we have a new deal coming to you every day over the 4th weekend!
Email Copy: Sneak Peek: Check out some of the [insert product category or product/service] that is going to go on sale next week.
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Email Copy: Here's how the sale works: every day we will launch a new product sale every day over the 4th weekend.
Email Copy: Sale is starting tomorrow! Keep a lookout for an email with the subject line:[Freedom Sale] Day One Super Saver
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Email Copy: Sale is starting tomorrow! Keep a lookout for an email with the subject line:[Freedom Sale] Day One Super Saver
Email Copy: [Freedom Sale] Day One Super Saver
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Make sure to download your FREE PDF that shows you the funnel blueprint.
Daniel is the CEO for the award-winning full-service digital agency, Built By Love. He is also an award-winning Marketing Consultant that has been flown around the world to consult for and train CEO’s and marketing agency owners. He is one of the top Infusionsoft/Keap Certified Partners in the world. Daniel holds a number of acclaimed marketing certifications, including being the world’s only StoryBrand Certified Agency and Infusionsoft/Keap Certified Partner. He is a member of the Infusionsoft/Keap Partner Advisory Group as well as a Digital Marketer Certified Partner, PandaDocs Gold Partner, Memberium Partner and PlusThis Certified Partner. Daniel’s agency, Built By Love, offers full-service digital marketing, strategy, creative, and execution. You can learn more at: Built By Love (full-service agency): www.builtbylove.agency Daniel Bussius Consulting (strategic consulting): www.danielbussius.com In The Mix Agency (live events): www.itmpromos.com
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