ActiveCampaign is a robust, easy-to-use system that has remapped the landscape of Marketing Automation to help business owners easily take their email marketing (and so much more) beyond.
In this month's edition of the Biz Power Hour, I sat down with their Director of Channel Sales Cory Snyder and Principal Product Manager Kelly O'Connell to talk about the changed happening in marketing automation, predictive sending & machine learning.
Learn More About Our Expert Guest and Where to Find Him:
Cory Snyder has been in the MARTECH SAAS world for 12+ years. He spent 10 of those years helping Infusionsoft grow from 15 million to 150 million. As current Director of Channel Sales for ActiveCampaign, Cory uses his experience in the technology, channel sales, and marketing space to create and expand channel programs and systems for maximum impact. Cory Synder’s LinkedIn.
Kelly O’Connell has been in the Saas and marketing automation world for eight years. She launched and built out the Customer Success department at ActiveCampaign working with thousands of customers to help them leverage marketing automation to meet their business needs. In her current role as Principal Product Manager at ActiveCampaign, she's focused on continuing to build products that help businesses automate internal processes and personalized customer experiences. Kelly O’Connell’s LinkedIn
Your customers are demanding a customized experience in every engagement that have with your business. You need to stop treating your marketing automation as a list and look at it as a collection of unique individuals you will talk to one at a time.