ActiveCampaign is a robust, easy-to-use system that has remapped the landscape of Marketing Automation to help business owners easily take their email marketing (and so much more) beyond. In this month's edition of the Biz Power Hour, I sat down with their Director of Channel Sales Cory Snyder and Principal Product Manager Kelly O'Connell to talk about the changed happening in marketing automation, predictive sending & machine learning.
Learn More About Our Expert Guest and Where to Find Him:
Cory Snyder has been in the MARTECH SAAS world for 12+ years. He spent 10 of those years helping Infusionsoft grow from 15 million to 150 million. As current Director of Channel Sales for ActiveCampaign, Cory uses his experience in the technology, channel sales, and marketing space to create and expand channel programs and systems for maximum impact. Cory Synder’s LinkedIn.
Kelly O’Connell has been in the Saas and marketing automation world for eight years. She launched and built out the Customer Success department at ActiveCampaign working with thousands of customers to help them leverage marketing automation to meet their business needs. In her current role as Principal Product Manager at ActiveCampaign, she's focused on continuing to build products that help businesses automate internal processes and personalized customer experiences. Kelly O’Connell’s LinkedIn
Your customers are demanding a customized experience in every engagement that have with your business. You need to stop treating your marketing automation as a list and look at it as a collection of unique individuals you will talk to one at a time.
Daniel is the CEO for the award-winning full-service digital agency, Built By Love. He is also an award-winning Marketing Consultant that has been flown around the world to consult for and train CEO’s and marketing agency owners. He is one of the top Infusionsoft/Keap Certified Partners in the world. Daniel holds a number of acclaimed marketing certifications, including being the world’s only StoryBrand Certified Agency and Infusionsoft/Keap Certified Partner. He is a member of the Infusionsoft/Keap Partner Advisory Group as well as a Digital Marketer Certified Partner, PandaDocs Gold Partner, Memberium Partner and PlusThis Certified Partner. Daniel’s agency, Built By Love, offers full-service digital marketing, strategy, creative, and execution. You can learn more at: Built By Love (full-service agency): www.builtbylove.agency Daniel Bussius Consulting (strategic consulting): www.danielbussius.com In The Mix Agency (live events): www.itmpromos.com
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