There are so many options out there for small business owners to build websites, landing pages and blogs, and to host webinars that it can be overwhelming.
Nearly every week I see questions arise from business owners asking what landing page platform they should buy or what WordPress theme works with [insert product name]. A flurry of responses will come rushing in on some Facebook thread and you'll then see people asking about what plug-ins to purchase, too.
That's simply crazy because there is a solution that provides all of these things a proper website should have in ONE SOLUTION!
As a professional marketing consultant and full-service digital marketing agency CEO, I hate to see business owners wasting money on all these various platforms when they don't have to.
As we get started on what I am calling "the ultimate ThriveThemes review" I want to forewarn you that ThriveThemes is seriously robust. It is packed with features, and they are constantly adding new ones on a regular basis.
That sounds awesome (and it is!); however, there is A LOT of ground to cover so I am strongly urging you to opt-in and grab my ThriveThemes Ultimate Guide PDF so you don't miss any of the details. It's free so get it now and let's get going!
Thrive Architect is ThriveThemes WordPress editor. What is incredibly cool about their editor is that it is a visual editor that has drag-and-drop features to it and requires no need for special coding!
Can we just stop right here for one moment and recap what I said? You are never again held hostage by a web designer getting charged to make a simple edit. Sorry web designers, I like you guys and gals so no offense, but no one should have to pay for simple edits and designs, and ThriveThemes solves all those problems and so many more.
As I am writing this blog that you are reading, I can see exactly how this is going to look for you and make edits on the fly if I don't like how it's going to look. Here, take a peek at what I am seeing as I am creating what you are now reading.
What's also really cool about Thrive Architect is that they give you nearly unlimited options with their easy-to-use sidebar widgets that enable you to drag and drop everything from:
Check out this picture to show you a sample of all the powerful widgets you have on your sidebar which are always available to you when creating landing pages, website pages and blog posts.
I want you to easily understand everything that Thrive Architect has to offer so I created this video for you.
End the insanity of website, landing page and plug-in chaos. Never again be held hostage to hiring someone else to change something on your website. With Thrive, you'll get:
Landing pages. We need them for effective marketing, however, we don't need to pay extra to have them!
I see business owners on a regular basis spending as much as $1,500 a year for their landing page platform and they don't even get to use their own domain name in the address of the landing page. That's crazy!
Unless you are doing a very specific form of marketing strategy, you can get away with using Thrive's landing pages which come free with your subscription.
Let's take a quick look at what their template gallery looks like where you can grab landing pages that have already been designed for you.
As you can see, they have a sizeable collection of style, templates and designs for you to choose from - all for free so there's no hidden catch or upcharges.
Once you have chosen a template you want to use, or you have created your own, you can then get crazy and add in some cool features like evergreen countdown timers like the one directly below this text.
You can also drop in your pixel tracking code, guarantee boxes and calls to action like these examples below.
Thrive's landing pages could save you $1,000 this year alone if you are using another platform that charges you a monthly fee.
Last but not least, Thrive integrates with a nice selection of webinar platforms and email automation services so you can build your entire webinar funnel right in Thrive. This will save you time, money and maintain trust as you won't have those funky looking URLs when using other paid services like LeadPages.
If you're wondering how to add tracking scripts to your Thrive Landing Pages, here is a short video on how you can do that, too.
We all know lead capture is so critical for your website. That's why Thrive Leads is probably my most favorite feature besides the Thrive Architect framework. Thrive Leads connects directly to Infusionsoft which enables you to make beautiful, mobile responsive web forms, scroll mats, exit intent pops, ribbons, two-step forms... pretty much anything and place it anywhere on your site!
Let's now talk about Thrive Leads dashboard reporting that gives you the ability to track your conversions and performance across your entire website. You can even A | B test your forms against each other to determine which form style, content or call to action works better for you.
Web forms, lead capture and all the power of Thrive Leads can be intimidating for some, so I've created this short video for you to see the full functionality of Thrive Leads.
Testimonials are powerful statements that help us convert our leads into customers and provide social proof that we can deliver on our brand promise. Typically, this is a difficult thing to capture - especially directly on your website.
Thrive Ovation has solved the dilemma of trying to capture testimonials and sorting them based on their statements. Using their plug-in, you can capture testimonials, tag them and then showcase them throughout your entire website.
Daniel helped us evolve from a more traditional space into a more digital space.
Daniel was able to help us identify our greatest areas of opportunity, tackle those areas of opportunity and also find others.
We've got strategy strategy in place that I know is going to be highly effective in helping us to grow our business for many years to come.
I got more done in three days of working with Daniel than I have in the last 8 years of working with other "Marketing Specialists" with thousands of dollars wasted when these people continually fell short on delivering on their promises.
During my first conversation with Daniel, I voiced my frustration to him and he truly listened to what my needs were and not only helped me accomplish the goals that I wanted to achieve, but he truly went over and beyond to exceed my expectations.
I now realize that you really do get what you pay for when you have the opportunity to work with a true professional that is an expert in the field of marketing.
To give an example of the results he was able to achieve for me, he set up a few marketing campaigns and implemented them and the traffic going to my website tripled in Three Days!
I wonder where my business would be now if I had met him 8 years ago. I'm so excited to see where my business will be a year from now with what we have in place going forward. I can't thank him enough!
We have been working with Daniel Bussius for the past year on many different projects. He is very responsive, and very intelligent when it comes to market/sales funnels.
We originally hired Daniel to create an internal workflow for our business, automating many of our "standard" tasks, create reporting and tasks for our team to follow as projects flow through our pipeline. He has listened, and developed a totally customized plan that we currently use today as a company.
Since then we have done several projects together, and Daniel has proven to be professional and efficient through out every project. Highly recommended!
The power of capturing and tagging testimonials on your site is profound because, for the first time, you can strategically showcase testimonials that speak to "value" and only have those testimonials show up on web pages that have your product pricing.
You can tag and sort however you want and then have them dynamically appear throughout your site.
You can approve, store and manage all of your testimonials on your own site. No longer will your testimonials be held hostage on another platform where you are forced to send your leads to another website to read your testimonials! Everything sits perfectly in your own system.
What if I told you that you could run automated flash sales right on your website that will automatically appear and disappear on its own without any further work than the initial setup?
That's exactly what Thrive Ultimatum does!
After I set up the sale criteria, I then go into Thrive's drag-and-drop builder and design the elements of the sale. The button link I connected to an Infusionsoft order form.
I was able to design and launch this automatically recurring flash sale for my business in less than 15 minutes. This will now run and generate additional profits for me without any additional efforts.
When you've got organic and paid traffic coming to your website, you can't afford to lose prospects and potential opt-ins just because your headline might not convert effectively enough.
Thrive's built-in Headline Optimizer enables you to run A | B tests against headline variations to see which headline converts better. Have it auto-select the winner for you or manually determine the winner.
You'll get an impressive report panel to show you how the headline's performance is doing across time to empower you to make intelligent decisions right inside your website.
Membership sites are a powerful form of revenue and customer engagement, so it's important to have a website that can help you make creating and managing membership content as painless as possible.
Thrive's Apprentice feature helps you create content for your memberships that is organized in its own section. You can clearly identify where your content is and what it is connected to.
If you are using Infusionsoft and Thrive, you still need Memberium to control page access. Thrive's Apprentice helps to make sense of your membership content and pages rolled up under each specific course.
Thrive Apprentice also makes short work of setting up some basic features for how you want your course pages to look with these easy-to-use master page controls specifically for Apprentice course pages.
Quizzes are a fantastic way to engage your audience to best deliver a relevant product or service offering. Thrive Quiz Builder provides a basic quiz building functionality that allows you to easily create quizzes with basic logic to serve up custom pages based on the answers
Although the quizzes, unfortunately, do not integrate with Infusionsoft for tags, you can include specific buttons and web forms at the end of the quiz that then triggers the automation or lead capture you desire.
Below you'll see the routing features as you build your quiz right inside your Thrive website.
With the click of a button, you can add logic, routing based on responses and weight responses for the final quiz summary.
Here is a sample quiz I put together in a few short minutes to determine whether or not you are properly engaging your email list.
If you write a blog (which you should be doing!) then comments can play an important role in capturing feedback and sentiment. Thrive has two comment features that you can use.
The first comment feature is your basic facebook embedded comments as seen below.
Thrive also has another, more robust comments feature that enables you to trigger lead gen forms to pop up when someone comments on your page or you can determine other things to happen such as a request for the person to share it with their social network, a video to pop up or even custom content in a lightbox.
This is a fairly new feature that Thrive launched since the publish date of this blog, so I'm sure it will continue to get more and more powerful over time as Thrive is continually updating and improving their free plug-ins for their subscribers at no additional cost.
Another reason why I am such a fan of Thrive.
Thrive Clever Widgets are insanely powerful. I might even venture enough to state that they are in the top 5 most powerful features inside Thrive's platform.
Clever widgets allow you to dictate what types of content, videos, lead gen forms - basically anything from your site - will appear across your entire website.
You can create custom sidebar content for your blogs, sales pages, custom footers, pretty much custom content placement anywhere across your entire site.
You can even create basic logic that states how it will show up.
If you're wondering how one might use the Clever Widgets, here is a simple example:
You can create opt-in forms and calls to action for special eBooks and offers that will only appear on certain pages.
For example, since my agency is the world's only dual-certified StoryBrand Certified Agency and Infusionsoft Certified Partner, I can create a special offer for a StoryBrand offer that only will appear on a web design page or on a specific blog post.
It won't show up anywhere else but there.
You truly have the full power of designing a world-class, marketing-focused website using Thrive and powering it with your CRM connected to it.
Thrive offers a robust API that connects with nearly every service you'll want to use.
Here's a small sample of email automation platforms it integrates with:
Here are the current webinar platforms Thrive integrates with:
Thrive also integrates with the following social networks:
They are constantly adding to their integrations so if you don't see something you're looking for, that service very likely may have been added since the publish date of this blog article.
Thrive comes with a lot of "extra things" that are pretty darn cool but most don't know about.
There are so many of them that I could dedicate an entire blog post just about this topic, however, I am going to show you just a few that I think are pretty helpful.
Let's first talk about icons. We use them to make our web forms look great and we use them across our site for bullets and other times we want to grab attention. Thrive comes with a massive library of customizable icons you can change in size and color.
Let's now take a look at their click to tweet feature. You can write a tweet and then have your visitors share it to their network.
Go ahead and try it now with the example below!
You don't need multiple platforms and plug-ins to run a high conversion focused website. All you need is ThriveThemes and Infusionsoft.
Most of us are selling products and services from our websites.
Thrive offers payment icons that you can change colors, scale in size and place anywhere you want. Basic "extra" and a nice touch.
You also get a wide range of progress bars that you can use across web forms and landing pages. You have the ability to customize them anyway you like.
Need a fill counter? Maybe for a membership course, a web form or some other way of communicating a metric?
Thrive has you covered with those, too.
Having a mobile responsive site is critical in today's age of mobile first consumption. Thrive gives you the ability to preview how your site will look on mobile, tablet and desktop AND make edits to each of them using their drag and drop builder.
Last but not least, you have the ability to set up sidebar social share features and include your social networks right into the master settings of Thrive.
Everything is designed to be incredibly simple so you don't have to waste money on expensive designers just to click a button or update a simple setting for you.
With Thrive, you truly are in full control.
When you purchase Thrive you get access to their Member's Area. This is where you can download all their website templates, preview them and enter specific topic related forums for those templates.
Your license with Thrive gives you unlimited download of their theme templates that can be used for an unlimited amount of websites as long as you own those websites. They do offer an agency license, too, if you want unlimited use for unlimited sites regardless whether you own the site or not.
You also get unlimited download and use of their plug-ins. This is such a powerful feature because you have one developer building a framework, website template and plug-ins using the same coding structure.
This means your plug-ins never break your site or vice versa. You always have support and everything comes for free with your subscription.
Their plug-ins are intelligently designed, marketing focused and continually updated. You can stop worrying about if your site will crash after updating a theme or plug-in.
For those of you who need a little extra help on how to build a landing page or how to design an effective website or funnel, Thrive comes with free courses that teach you, step-by-step, how to do everything using Thrive.
If you get stuck or need help, no problem! You can go to the forum and ask questions or you can submit a support ticket.
When you submit a support ticket, they ask for your log-in information because they may possibly just fix it for you which cuts down on the aggravating back and forth messages that typically happen with support tickets.
The best place to get ThriveThemes is by clicking on this link or the button below.
You'll get access to their entire platform empowering you to build a website that you can be proud of (and gets you new customers!).
If you love the idea of having an incredibly powerful marketing-focused website you can manage yourself, but you don't want to invest the time to build it yourself, please take advantage of my agency's services.
We can custom build your website for you and we can use the powerful StoryBrand framework to do so. Just enter your details below on the form and our Client Success Manager will be in touch with you shortly to discuss your website project.
Daniel Bussius is a marketing agency CEO, an award-winning Marketing Consultant and one of the top Infusionsoft Certified Partners in the world. Daniel holds a number of marketing certifications, including being the world's only StoryBrand Certified Agency and Infusionsoft Certified Partner. He is a member of the Infusionsoft Partner Advisory Group as well as a Digital Marketer and PlusThis Certified Partner. Daniel's agency offers full service digital marketing, strategy, creative, and execution. You can learn more at: Built By Love (full-service agency): www.builtbylove.agency Daniel Bussius Consulting (strategic consulting): www.danielbussius.com In The Mix Agency (live events): www.itmpromos.com
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