From Entrepreneur
to Bestselling
Author

Daniel Bussius debuted as an author with *Marketing Built By Love*, which became a #1 Amazon bestseller in three categories and won two book awards.

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Daniel Bussius's Marketing Debut

Daniel Bussius made his author debut with Marketing Built By Love, published by Greenleaf Book Group. As a first-time author, Daniel quickly rose to success, earning #1 Best Seller status in three Amazon categories, winning two prestigious book awards, and gaining national retail traction.

The book is now available in Barnes & Noble stores nationwide, as well as online at Amazon, Target.com, and wherever books are sold globally.

“Marketing Built by Love is a must-read for anyone serious about growing their business. Daniel Bussius connects the dots between neuroscience, psychology, and real-world experience, providing a refreshingly human-centered approach to marketing. This book not only offers a framework for creating powerful strategies, but also serves as a reminder of the importance of cultivating genuine connections with our customers. It's time to leave behind the outdated tactics of yesterday and embrace the future of marketing with love.”

Verne Harnish

Founder of Entrepreneurs’ Organization (EO)
and author of Scaling Up

About the Book:
Marketing Built By Love

Marketing Built By Love reveals the proven system Daniel developed after decades
of marketing mastery — The Marketing RAMP®.

You'll discover how to:

Create emotional connections that drive conversions

Identify and solve your customer’s greatest pain

Craft messaging using neuroscience-backed principles

Build a Marketing OS that works on autopilot

Built on neuroscience, behavioral psychology, and the five scientific stages of human relationships, the book shows entrepreneurs and business leaders how to transform their marketing into a powerful, emotionally resonant system that attracts customers, increases revenue, and creates lifelong fans.

1. First Impression

Regardless how the prospect comes in, the Marketing RAMP® has a plan to infuse delight at the first interaction and then continue to deliver that experience through the entire journey

2. Pain Point Segmentation

The RAMP emulates real-life interactions by identifying a prospect's pain points and, aligning with human cognitive processes, offers solutions while suggesting a sale.

3. Tribal Alignment

The RAMP mirrors human interactions by asking prospects how the company can address their pain points, then aligns with cognitive processes to deliver solutions while suggesting the sale.

4. Rapport

Regardless how the prospect comes in, the Marketing RAMP® has a plan to infuse delight at the first interaction and then continue to deliver that experience through the entire journey

5. Commitment

This stage signifies the prospect's commitment to the RAMP's primary call to action, aligning sales, marketing, and operations into a unified experience.

6. Customer Delight

Most marketing overlooks that 60% of buyers feel remorse post-purchase. Without addressing doubts, churn follow. This stage eliminates remorse by focusing on a delightful purchase experience.

7. Lovers & Haters

Not all NPS scores are equal. The RAMP employs a new strategy: crafting Success Stories from happy clients, converting neutrals before competitors, and swiftly addressing unhappy customers.

8. Recommitment

The RAMP knows customers with positive experiences should be resold to. This stage dynamically moves them forward, beginning customer ascension integrated directly with your sales team.

9. Winback

This stage, a sleeping giant, holds past customers, dead leads, and unconverted prospects. After a set time, the system re-engages them with value-driven messaging to surface sales opportunities.

10. Long-Term Love

“Nurturing” is outdated. People aren’t plants—they crave love and genuine connection. This stage delivers delight, value, and tailored offers to convert prospects into customers & customers into loyal fans.

"Daniel Bussius knows a thing or two about making the customer the hero. His human-centric approach to
marketing will add much to any marketing effort you create."

Donald Miller

CEO StoryBrand &
Business Made Simple

Chapter Titles

PART 0:

FOREWORD by Clate Mask

PART I:

Bringing Marketing
into the Twenty-First Century

CHAPTER 1

Five Fatal Flaws in Marketing Today

CHAPTER 2

From New Leads to Raving Fans:

The Promise of a Marketing RAMP

CHAPTER 3

RAMP Pillar 1: The People We Love

(Our Ideal Customers)

CHAPTER 4

RAMP Pillar 2: Our Love Language

(the Brand Voice)

CHAPTER 5

YourCompany’sSecretSauce

CHAPTER 6

RAMP Pillar 3: Our Proposal

(the Brand Pitch)

CHAPTER 7

RAMP Pillar 4: The Relationship Journey

PART II:

Getting a Commitment
from the Customer

CHAPTER 8

Prework for the Relationship Journey

CHAPTER 9

Stage 1: FirstImpression

CHAPTER 10

Stage 2: Pain Point Segmentation

CHAPTER 11

Stage 3: Tribal Alignment

CHAPTER 12

Stage 4: Rapport

CHAPTER 13

Stage 5: Commitment

PART III:

Cultivating
Long-Term Love

CHAPTER 14

Stage 6: CustomerDeligh

CHAPTER 15

Stage 7: LoversandHaters

CHAPTER 16

Stage 8,9: Recommitment and Winback

CHAPTER 17

Stage 10: Long-TermLov

PART IV:

Running on the RAMP

CHAPTER 18

Five Fatal Flaws in Marketing Today

CHAPTER 19

From New Leads to Raving Fans:

The Promise of a Marketing RAMP

CONCLUSION

RAMP Pillar 1: The People We Love

(Our Ideal Customers)

GLOSSARY

ABOUTTHEAUTHOR

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"Marketing Built by Love addresses a fundamental truth that is often overlooked in the pursuit of the latest trends and tricks: at its core, marketing is about connecting with people.... Daniel offers a framework that empowers businesses to achieve marketing success that is not only repeatable and consistent but also meaningful, authentic, and totally fulfilling. This book is a game changer for business owners at all stages of business."

Clate Mask

Co-Founder of Keap CEO of PhxFwd

From Brain to Brand: The RAMP® Journey

The Marketing RAMP® is based on how the human brain processes information, how humans develop relationships and, ties this to critical points in the buyer’s journey.