In today’s digital world, the one thing every modern customer always has with them is their cell phone. Why is this important? Because by now we all know that getting to the inbox is an increasing challenge — with open rates decreasing, our customers may never see what we send them. That’s why mobile messaging […]

Trying to develop your best ideas into messaging that resonates with prospects is one challenge — ensuring that message is delivered to their inboxes is a whole other beast.  In this episode, we’ll be talking with two masters of email from Keap (The preferred email marketing and sales platform of small businesses): Aaron Barrett, Head […]

Learn why edutainment and storytelling are key to gaining loyal fans, and why your marketing needs to follow the same blueprint as some of the world’s best-known songs.

ActiveCampaign is a robust, easy-to-use system that has remapped the landscape of Marketing Automation to help business owners easily take their email marketing (and so much more) beyond. In this month’s edition of the Biz Power Hour, I sat down with their Director of Channel Sales Cory Snyder and Principal Product Manager Kelly O’Connell to […]

Implementing the Marketing R.A.M.P. will allow you to mirror real-life customer journeys and improve their experience, remove points of friction, and keep them coming back for more.

Learn how to leverage the power of an editorial calendar to reach more customers and get “more going in your river.”

Progressive Profiling is an incredibly powerful marketing tactic that can help you convert more prospects into paying customers.

This is a comprehensive list of all the marketing automation tools the pros use to grow their business and their clients’ businesses.

Learn how to overcome the challenges that prevent most people from finding success, and discover valuable tips to plan, set, and achieve your goals.

This guide will help you determine whether a freelancer or agency will best suit your organizational needs.