Learn the steps to structure a complete Black Friday Email Strategy for the best response and the most sales.

Progressive Profiling is an incredibly powerful marketing tactic that can help you convert more prospects into paying customers.

Utilizing an email distribution schedule will ensure all your prospects and customers have a positive communication experience without being bombarded with emails all day, every day.

Learn why a value-based pricing strategy will help you attract higher-quality clients and get the steps to successfully implement it into your business.

In today’s digital world, the one thing every modern customer always has with them is their cell phone. Why is this important? Because by now we all know that getting to the inbox is an increasing challenge — with open rates decreasing, our customers may never see what we send them. That’s why mobile messaging […]

Video marketing is a must for your success. In this article, we’ll walk through the steps to a successful video shoot for your business. If you implement each step, you’ll be well on your way to increased traffic, conversions, and bragging rights.

Trying to develop your best ideas into messaging that resonates with prospects is one challenge — ensuring that message is delivered to their inboxes is a whole other beast.  In this episode, we’ll be talking with two masters of email from Keap (The preferred email marketing and sales platform of small businesses): Aaron Barrett, Head […]

Learn why edutainment and storytelling are key to gaining loyal fans, and why your marketing needs to follow the same blueprint as some of the world’s best-known songs.

ActiveCampaign is a robust, easy-to-use system that has remapped the landscape of Marketing Automation to help business owners easily take their email marketing (and so much more) beyond. In this month’s edition of the Biz Power Hour, I sat down with their Director of Channel Sales Cory Snyder and Principal Product Manager Kelly O’Connell to […]

Implementing the Marketing R.A.M.P. will allow you to mirror real-life customer journeys and improve their experience, remove points of friction, and keep them coming back for more.