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“Building a business is a daunting challenge. Sooner rather than later, too many companies fail. That's a damn shame, and, in my view, it need not be so.

I want to change this equation and help more people succeed. Marketing should help entrepreneurs and not be the worst part of a tragic story.

Along my entrepreneurial journey, I have been homeless, sheltered only by the grace of a friend's couch. I have been so broke that I had to sell clothing, CDs, electronics – anything I could sell - just to pay the bills. I have been so in debt that the phone store would not even approve me for a mobile phone plan without a co-signer.

I've been terrified to walk out of the front door of my apartment because I might find an eviction notice taped to the other side. I've been afraid to answer phone calls because it might be a debt collector.

I almost lost my marriage to the love of my life because when business is not going well for you, it impacts your personal life in damaging ways.

A large part of why I do the work I do and have written this book is because I respect other business owners. I've been there with my share of both success and failure. I get it. I want to help them make their lives easier and better and their businesses more successful.”