The use of video in marketing is becoming a critical component that your business must use if you want to remain relevant and connect with your customers and prospects.

As a matter of fact, video has become so important that it's outpacing all other forms of content consumption.

Here are some recent statistics that you'll find interesting regarding the staggering growth of video consumption:

Consumers prefer to watch video rather than read text - if you don't have video within your marketing funnel and on your website, you are likely losing sales.

In t​his training I am going to ​teach you 10 videos that ​will increase sales and grow your business. 

• I'm going to take it a step further and show you exactly how you can create these videos on your own.
• I'll even walk you through what to include and share with you the tools you may want to use to help making the videos.

Before we jump into each of the videos, I strongly suggest you download my video checklist that will guide you in shooting each video - what to include and the tools you can use to make them look great. 

I love this video because this helps you comply with the new GDPR laws and you can shoot this within 10 seconds and be finished! Additionally, using this video gives you that personal touch your customers are seeking from a brand they will trust and stay loyal to.

In case you're wondering "How does such a simple video accomplish this?"

Here's your answer:

Customers want to connect with a brand they trust and in order for them to do so they must have a connection to that brand. By nature, humans are social animals, therefore people want to connect with other humans. Having this video instantly delivers that connection, which also shortens the average customer sales cycle.

Enter your details below to grab your FREE video guide
and see how I designed my own "Thank You For Opting-In" page.

​Video courtesy of a former client Willow Botanicals for a video I produced for her.

This short and easy video follows the same format as Video #2 except this time you will thank them for buying from you. It's an easy way to show some class and elegance while continuing to deliver that personal touch that we must have in today's digital age.

Video #4:

"The Process"

This is one of the newest styles of videos I am using with my clients. My full-service digital marketing agency, Built By Love, is one of the world's only StoryBrand certified agencies. Part of the Storybrand framework is creating a simple "process" so customers can understand how to engage with you. 

Creating a short video for customers that explains the sales process clarifies their expectations and removes hesitation to purchase. If you are a fan of the New York Times best-selling book StoryBrand and want to learn more about "The Process" please schedule a free strategic consult with my team and learn how we can help you clarify your message.

​Video courtesy of a former client Texas Living Magazine for a video I produced for them.

This video is one of the most powerful videos you can have in your marketing arsenal. The recipient only gets this video once they become active in your company's core funnel.

​​​​​This video comes in strategically after the recipient has entered into your funnel and has been provided with something of value from your company. It's important for this video to come shortly after the delivery of value!

Within the video, you'll want to:

• Explain why your company does what it does.
• Why it's special, unique, and why they should care.

The entire purpose of this video is to shift their mindset so they believe your company is in alignment with their values and beliefs. People buy from brands who align with their own values. 

Don't believe me?

Think about brands that have lost millions of dollars in sales when customers' were no longer in alignment with a brand.

Here are a few examples:

• Chick-fil-A same sex marriage controversy
• Roseanne Bar removed from her own hit TV show by ABC
• NFL lost millions of viewers over National Anthem protests
• Ivanka Trump's clothing line continues to see a slump in sales

​Video courtesy of my client Unity Stamp Co for a video project I produced for them.

This video is self explanatory. In this short video you'll be asking your customer to provide you with a testimonial. It works 10 times better than sending them an email asking for the same thing.

Why?

Because an email asking them to do something for YOU does NOTHING for THEM. The video makes the request more of a human asking another human to help them out; intrinsically, people are willing to help each other out as long as it does not cost them much money, effort, or time.

Pro Tip: 

Now, there is a really cool marketing automation trick you can do to ensure this video goes out to the right customers and not to the ones who potentially (for whatever reason) aren't raving fans of yours.

I personally designed this automation strategy, so if you're interested in having it for your own business, simply click here to schedule your free consult and my Client Success Manager can help you get this running!

Bonus!

When your customers do agree to provide a testimonial for you, ask them to do it on video so you can showcase the power of video as it carries much more weight than a text based testimonial. (Text does not hold authenticity and trust like video does).

Take a look at some of my client testimonials. I'm sure you'll agree they are powerful tools to have for your own business.

For every primary product/service category you should have a video explaining what it is, how it works and why it's important for the viewer. This helps them visualize your product/service, it establishes trust, clarifies the benefits, and and removes hesitations.

When working on client projects, my team and I will typically add in words and phrases that we want reinforced during the video. We also always make sure to show the product or service so the viewer can see it in a three dimensional viewpoint.

Here are a few examples of videos we've done with our clients:

​Video courtesy of my client Sales Solve Everything for a video shoot I produced for them.

People absolutely love hearing success stories. That's why all the major motion films that have been box office home runs are entirely focused on success stories.

Here's a few success story movies that you'll likely know:

Rocky

The Pursuit Of Happyness

Rudy

The Blind Side

OK, so I think you get the picture (pun intended)!

For your success story video(s), you'll want to showcase how your product or service has helped improve the life of your customer. You can create one video per customer success story or create a montage of stories within one video with an overarching theme. 

Here's a success story we scripted and produced to show you the power of ​this format (as well as what kind of results working with my agency can provide for you!).

This sounds like it could be a difficult video to make, but trust me, it's actually quite easy. Of course, you can always hire my agency and we'll custom concept your videos, write your script, come to you and shoot everything, and then do all the post production.

We'll even upload the videos for you to Vimeo or YouTube and help you to implement them in your business marketing. If this sounds like a valuable service you'd like to learn more about please click here and schedule your free consult to discuss how we can do it for you so you look like a star!

​This video was shot by my agency Built By Love for our client Sales Solve Everything.

Short, easy, a nice touch. If you're going to ask someone to follow you on social, then do it with a quick 10-second video. I promise you'll see a boost in your followers once you do this!

​Video courtesy of a former client Be A Legacy for a video shoot I produced.

This video is similar to the Testimonial Request video but it is uniquely different. The focus of the How Are We Doing? video is to gauge customer satisfaction and feedback, whereas with the Testimonial Request, you already know they are satisfied, hence the request to provide a testimonial. This is another short, 60-second video you can do that will continue to pay dividends.

That's A Wrap!

In conclusion, hopefully you'll agree that these 10 videos will drive sales, increase customer engagement, and add elegance and a personal touch to your customer experiences.

If you are a business owner that is serious about providing top notch customer experiences then I would like to personally invite you to schedule a free call with my team and I. We'll discuss how we can help add value to your company by creating and implementing intelligently designed marketing strategies, video, graphics, and copy writing into your business.

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