Welcome To The Online Press Kit For Daniel Bussius

Marketing master Daniel Bussius devised seven pillars for marketing success based on decades of experience working with companies worldwide. He shares why sales funnels fail, the customer journey is king, and aligning your brand with love is key to success.

Marketing — many business owners misunderstand and dread it. They have horror stories of spending too much time and money on marketing strategies that fail. Or they believe marketing in the digital age is too complex and confusing to master, so they ignore it or go about it wrong. But company leaders can’t afford to avoid or bungle marketing in today’s internet-driven business frenzy, says marketing master Daniel Bussius, author of the upcoming book, “Business Built By Love.”

“Marketing is the life source of a healthy company,” he says. “It feeds the company new customers, educates the world about their products and services, and creates loyal customers who return to buy again.”

Daniel is founder and CEO of the award-winning agency Built by Love® and creator of the Marketing RAMP®, a master plan that ensures marketing success for every type and size company.

Marketing RAMP® stands for responsive, aligned master plan. Daniel teaches business owners to create the perfect Marketing RAMP® for their company — a comprehensive strategy to guide all their marketing and sales efforts, leaving nothing to chance.

“In order for marketing to work right, you need to cover seven pillars for success,” he explains. “I've spent ten years developing these steps and two years testing them in the real world to demystify marketing and provide business owners, regardless of their industry or size, with a proven plan for a clear path to marketing success.”

Why Funnels Fail
For years, Daniel helped his clients design digital marketing funnels, a series of linear steps intended to guide customers from interest through purchase. Then he noticed funnels were no longer performing as intended — companies heard crickets chirping despite the ads, landing pages, lead magnets, and offers that comprised their funnels.

As a marketing agency CEO and consultant, Daniel started digging to determine why this was happening industry-wide. He discovered that consumer behavior had shifted, making funnels far less effective than they were intended to be.

“Consumers have stopped behaving in a linear fashion due to an assortment of reasons, but mainly because their choices and options have exploded,” he says. “Instant answers, an onslaught of competitor ads, and nearly limitless resources are a few finger taps away on a mobile device.”

Rather than following a linear path, consumers “jump forward and back and move vertically up and down in the path to purchase. This is where the standard funnel breaks. It was never designed for dynamic movement of a prospect bouncing in and out of stages,” Daniel says. Funnels often hit prospects with sales offers that are out of sync with where they are on their customer journey, the path to a potential purchase. He likens this to a distant relative or friend who only calls you when they want something. “You get trained to not take their calls.” “We as sellers are no longer in the driver's seat, and what has come from this revolution is that the path to purchase is no longer a straight line. If you don't adjust the way you market and sell, your business will not survive,” he warns.

Marketing RAMP® — A Master Plan for Responsive, Aligned Marketing
Daniel created the Marketing RAMP®, which also stands for Responsive Aligned Marketing Plan, to solve this conundrum. This system allows businesses to identify what customers are doing and where they are in their journey so the right messaging and offers can be sent at the right time.

In “Business Built by Love,” Daniel teaches business owners to develop a master plan using the Marketing RAMP® process. This plan includes communications, actions and experiences that a brand engages with their customers and prospects as they move through each stage of the Marketing RAMP®. The book also details how to use Marketing RAMP®® technology to maximize the real-time effectiveness of their sales and marketing.

“Having the right conversations at the right time makes this new method of marketing behave and interact like a human-to-human experience,” Daniel says. “Instead of letting your customers and prospects get stuck in the wrong conversation funnel, or worse yet, fall into a no-man's land of crickets and tumbleweeds, you can use the Marketing RAMP® to maintain momentum and continue driving value, trust, and alignment so you can close more sales and grow your business.

Infusing Joy in the Journey, and Love in Your Business
The Marketing RAMP® isn’t just about automation, technology and strategic planning. It’s also about helping business owners put joy and love at the center of their customers’ experience. “Built by Love®,” the name of Daniel’s award-winning marketing agency, reflects his passion for helping business owners tap into the power of love in marketing. He aims to inspire everyone to “put love at the core of our businesses.”

“We want to make sure that everything we do, whether you're a prospect or a customer or a past customer, you're going to love the experience. You’re going to love the employees. You’re going to love the quality that we put into the products, the service.”

The key to doing this, Daniel says, is “infusing points of delight” throughout the customer experience. This is how the biggest brands inspire undying customer loyalty, and it’s something that all businesses can do.

“There's no loyalty like that without trust, and there's no trust without love,” he says. “That's why you need to work on building love into your marketing strategy if you want to grow a scalable, sustainable and successful business that will stand the test of time.

“This concept of building love into your marketing is an idea I hold close to my heart,” Daniel says. “I fully believe that how you do business and how you engage people will ultimately determine what comes back to you in this world.”

For more information, visit builtbylove.com

About Built by Love By
line BIO: Marketing master Daniel Bussius is founder and CEO of the award-winning agency Built by Love® and author of the upcoming book “Business Built By Love.” Since 1998, he's worked with thousands of clients worldwide, from Fortune 500 companies and celebrities to smaller businesses, directly generating more than $50 million in client revenue. Learn more at builtbylove.com.

Broadcast BIO
According to our guest today, many business owners spend too much time and money on marketing that just doesn’t work. But companies can’t afford to avoid or bungle marketing in today’s internet-driven marketplace, according to Daniel Bussius {SAY Bus-yus). Daniel is a master marketing consultant, CEO of the award-winning agency Built by Love®, and author of the upcoming book “Business Built By Love.” Learn more at builtbylove.com. Welcome, Daniel. You say the sales funnels that online marketers use to lure customers no longer work. Why?

Full BIO
Marketing master Daniel Bussius is founder and CEO of the award-winning agency Built by Love® and author of the upcoming book “Business Built By Love.” Since 1998, he's worked with over 1,000 clients globally, from Fortune 100 brands and celebrities to small business owners and start-ups. He's been personally responsible for over 1,700 marketing campaigns and more than $50 million in client revenue. Daniel is creator of the Marketing RAMP®®, a proprietary marketing process and free software. “Business Built By Love” teaches business owners to use this innovative process to elevate their marketing.

Daniel was born in Washington, D.C., and grew up in Maryland. He began working in promotional marketing at the age of 20 with numerous agencies as a product spokesmodel and team manager. He moved to San Diego in 1996 to begin his college studies at San Diego State University with a major in economics. He founded Built by Love® in 1998 and continues to oversee all projects from a high level while serving as chief marketing officer for some of his most prestigious clients, driving the direct strategy of their marketing efforts. Daniel holds a number of marketing certifications and has been involved as a board member for software companies and entrepreneurial organizations. Daniel's agency offers full service digital marketing, strategy, creative, and execution. A serial entrepreneur, he is also founder and CEO of In The Mix Promotions (itmpromos.com) a boutique event production company.

Daniel is a cyclist, rock climber, hiker, avid outdoorsman and thrill seeker. In 2020, he competed in the World's Toughest Race: Eco-Challenge Fiji, a 24-hour race across ocean, jungle, and mountains that covered over 400 miles and was featured on Amazon Prime. He is a member of Entrepreneurs’ Organization, a high-quality support network of 14,000+ like-minded leaders across 61 countries. A loving husband and father, he lives and runs his businesses in San Diego. Learn more at builtbylove.com.

Suggested Interview Questions 

1. What is “Business Built By Love,” and why did you name your new book this?
2. What do many business owners have wrong about marketing, and why?
3. Not too long ago, sales funnels were all the rage in digital marketing, but you say they are now passé. Why?
4. What is the main shortfall of most automated marketing systems?
5. What is the Marketing RAMP® and how can it help businesses struggling with marketing? 
6. Why is timing and responsiveness critical in the customer journey?
7. You say that 60% of buyers have customer remorse no matter what they are buying. Why is this, and how does it affect a company’s ability to attract new customers and retain existing ones? 
8. In two decades your agency Built by Love has worked with hundreds of clients globally to up their marketing game. What are the seven steps companies must take for marketing success? 
9. What are the stages of the customer journey, and why is it so important for business leaders to understand each one? 
10. What is a brand “voice” and why is it so important? 
11. What are the four elements to crafting an effective brand voice? 
12. What does it mean for a business to be “Built by Love”? 
13. You say the most successful brands infuse “points of joy” in their customer journey. What are some examples? 
14. What does it mean to “put love at the core of our businesses,” and why is this critical for businesses of all sizes going forward? 
15. How did your early life inspire your career as an entrepreneur and your journey to become a master marketing consultant?

Stop Leaving Money on the Table
Master Marketing Consultant Daniel Bussius has seen it repeatedly over his 25 years experience: business owners had bad experiences with marketing strategies that did not deliver, so they gave up or settled for inferior results. He developed his Marketing RAMP® and wrote his book “Business Built By Love” to help businesses fine-tune their customer journey, convert leads, and create big brand loyalty for small to medium companies. He explains how.

Why Funnels Fail
From his experience as a marketing agency CEO and consultant, Daniel tells why the sales funnel, once the premier tool for digital marketing, has become outdated and ineffective. In an age where customers are continually bombarded with offers, what does it take to break through the noise? He describes the new generation of responsive marketing tools he developed to address this.

Marketing RAMP® — “Bar Rescue” for Marketing Missteps
Everyone has experienced waiting too long in a restaurant — to be seated, to be served, for the check, or being rushed to vacate a table while still enjoying coffee and dessert. Timing is everything in customer experience, Daniel says. He explains how he helps businesses dissect customer pain points and correct their digital marketing mistakes.

Are You Driving Customers Away With This Marketing Blunder?
Humans adapt their conversations, picking up on what the other person is saying and responding accordingly. Automated marketing funnels lack this capability. But the Marketing RAMP® is designed first and foremost to be responsive. Daniel discusses how to make sure you’re having “the right conversation at the right time.”

Don’t Roadblock Your Customer’s Journey
Six out of 10 consumers have buyer’s remorse after a sale, no matter what they are purchasing. The number one marketing mistake businesses make, Daniel says, is failing to look at the entirety of their customer’s journey — before, during, and after sale. “If you don't address that by looking at the full customer journey, you're going to have a harder time selling and a harder time creating loyal customers and repeat customers,” he says.

7 Marketing Pillars for Business Success
Daniel shares steps he has refined over decades working with hundreds of companies worldwide to drive leads and gain customers, including getting clear on what your product/service solves and creating content focused on buyers, not leads. He discusses how to refine your brand voice, and assure you have the right tools for the job.

Understanding the Customer Journey in 10 Stages
By knowing each critical stage in the customer journey, businesses can develop assets, emails, videos, and communications that address their needs and overcome their hesitations to take the next step.

4 Keys to Crafting a Unique & Persuasive Brand Voice
No matter how great your products or service may be, no one will pay attention if your brand voice is off. Daniel explains how to craft a brand voice based on your company’s core purpose, customer alignment, process and transformation, and “your secret sauce.”

The Secret to Customer Love: Infuse “Points of Joy” in the Journey
Built by Love®, the name of Daniel’s award-winning marketing agency, reflects his passion for helping business owners “put love at the core of our businesses.” He explains how big brands inspire undying customer loyalty, and how businesses of any size can do the same with examples from his book, “Business Built By Love.”

Daniel’s Entrepreneurial Journey: Overcoming Setbacks
Daniel was an entrepreneur from childhood, shoveling snow for neighbors and selling Halloween costumes to his friends. A car accident left his mom disabled, but she would sew clothes for him that looked like designer outfits “so I could look cool.” He discusses how growing up without money made him seek creative solutions and sparked his success as an entrepreneur, including founding two companies while in college.